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UP Tourism Policy 2022

Capital Investment Subsidy
10 lakhs – Upto 10 crore 25% 2 crore
Upto 50 crore 20% 7.5 crore
Upto 200 crore 15% 20 crore
Upto 500 crore 10% 25 crore
More than 500 crore 10% 40 crore

o Additional 5% subsidy for unserved destinations in Tier 2 or lower cities, women entrepreneurs and SC/ST/Backward classes, Focus Tourism Destinations (as notified by the Department)

o Sum of all incentives capped at 30%

o Land purchased (only the eligibile part) included in ECI

o PPP projects can also avail incentives

Interest subsidy
o 5% for a period of 5 years on a bank loan upto INR 5 crore
o Unit can apply for either capital or interest subsidy

Industry status to hotels and resorts
o House tax (Property tax) and Water sewerage tax levied at Industry rates. Electricity duty shall be charged as per industry rates.
o Construction permitted in notified industrial areas

Stamp duty exemption@ 100% (1st Transaction)

Land Conversion and Development charges@ 100%

Employment Generation subsidy: 100% reimbursement of EPF expenditure for a period of 5 years

Specially-abled friendly units: Payroll assistance of INR 1500 per month per worker

Revival of scarce art & culture@ INR 5 lakh granted to an individual or group involved

Incentives for ICT Enablement
o One time assistance of 25% of the cost of procuring equipment
o 25% subsidy to promotional content using technology, AI and metaverse
o Financial assistance for introduction of ICT in tourism

Support to Responsible Tourism:
o 75% reimbursement of the cost of carrying out an energy audit
o 20% reimbursement of capital cost of setting up a sewerage plant
o 50% reimbursement of green certification fee
o 100% reimbursement on achieving Responsible Tourism Society of India certifications

Assistance for research in travel/hospitality sector: Financial assistance to 5 projects to recognized travel associations, management institutes and hospitality bodies

Marketing and Promotion Assistance: 50% of the space rent – INR 30,000 per national event and INR 1 lakh per international event

Support for MICE activities: 50% reimbursement on cost of international conferences in accordance with the standards

Assistance for YUVA tourism: One-time grant of INR 10000 provided to youth clubs within government educational institutes

State Tourism Awards: Upto INR 1 lakh prize money to various tourism units

Special incentives for Heritage Hotels
o 25% subsidy on capital cost without disturbing the architecture
o Self-expenditure and loan considered as Eligible Capital Investment
o 5% subsidy for a period of 5 years on a bank loan upto INR 5 crore
o 100% exemption on stamp duty and land use conversion
o 50% reimbursement on Excise license fees of first year
o Offer signages along key routes and publicity and broadcasting
o Avail both capital subsidy and interest subsidy

1 Budget Hotels (1,2,3 star/ hotels) 1200 sqm Upto 5000 sqm
2 Hotels/ Wellness Centres/Eco-Tourism Stays (4 star and premium) 6000 sqm Upto 15000 sqm
3 Resorts / Theme Park 18000 sqm Upto 50000 sqm
4 Other Tourism units As per requirement/ _availability

o The allotment of such land shall be made on the prevailing DLC (District Level Committee) rate of the local area
o Land made available under this policy cannot be used for any other purpose for atleast 30 years


Nodal Agency:Uttar Pradesh Tourism Department

Identification and establishment of FPOs, Milk Producer’s Company, milk producers etc. as determined by Government benefitted in a sector:

• New (Greenfield) Milk Processing and Milk Product Manufacturing Installation
• Improve the capacity of existing dairy units by 25 percent
• Establishment of Cattle Feed & Cattle Nutritional Products Manufacturing Unit and improve the capacity of cattle feed and cattle nutritional products by 25%
• Establishment of units for value added products of milk like cheese, ice cream by creating MSME units
• Creation of cold value chain by establishing milk chilling centres, bulk milk coolers
• Connecting software systems like SCADA for information technology and traceability to milk dairy units

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Key policy highlights

  • 10 percent of capital subsidy up to 5 crores of establishment of dairy units for machinery, tech etc.

  • For establishing new milk processing units and dairy manufacturing units (plan machinery, technical civil works, spare parts etc.) the interest subsidy of 5 percent or actual loan whichever is lower for 5 years for maximum of 10 crores
  • For Establishment of cattle feed units and cattle nutritional feed unit’s establishment the interest subsidy of 5 percent or actual loan whichever is lower for 5 years for maximum of 7.5 crores
  • Technological upgradation for dairy units the interest subsidy of 5 percent or actual loan whichever is lower for 5 years for maximum of 2.5 crores
  • For New Technology in field of dairy like quality control equipment and traceability etc. the interest subsidy of 5 percent or actual loan whichever is lower for 5 years for maximum of 1 crore
  • For establishing the cold value chain like refrigerator van, bulk milk cooler, etc. the interest subsidy of 5 percent or actual loan whichever is lower for 5 years for maximum of 1 crore
  • For expansion of diary units the interest subsidy of 5 percent or actual loan whichever is lower for 5 years for maximum of 2.5 crores
  • For establishment of cattle feed and cattle nutritious product the interest subsidy of 5 percent or actual loan whichever is lower for 5 years for maximum of 2.5 crores
  • For value added product units establishment of milk the interest subsidy of 5 percent or actual loan whichever is lower for 5 years for maximum of 2 crores

  • Grant for transportation of milk produced in the state to ports of about 25 percent that will be payable to up maximum of 20 lakhs for 3 years.
  • Grant for Freight on Board of about 20 percent that will be payable to up maximum of 40 lakhs for 3 years.
  • 50 percent of the unit cost subject to a maximum of `0 5.00 lakh per beneficiary will be permissible

  • For standardization purpose the subsidy of 50% of testing charges and fees will be provided up to maximum fees of 5 lakhs

  • Fees up to 75% and up to maximum of 5 lakh will be payable once.

Electric Subsidies for new dairy milk units by electric department after the assessment of the permissible amount Stamp duty subsidy:

  • Training on clean milk and breed improvement to milk producers
  • Training for MSME milk, FPOs, Milk Producer Companies professionals on technical, finance aspects of dairy etc.
  • Training for professional will be provided by renowned institutes are desired by state government

Dedicate Portal and Database management and Project Facilitation Centre Reform of Regional Cooperative Dairy Federation Limited (PCDFL)